We value brands for their authenticity, craftsmanship and quality. Most of all, we value the individual thinking behind them – their ideas, aspirations and goals.
We focus on working together as one team with our clients to build lasting relationships fueled by creativity, passion and innovation. Together we define bold ambitions to be exceptional. To guide us on this path, we adhere to four core philosophies.
EVERY BRAND DEMANDS A CUSTOM APPROACH
It all begins with an idea. Maybe you want to launch a business. Maybe your brand needs a transformation to drive cultural relevance. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story can make all the difference.
EVERY INTERACTION IS AN OPPORTUNITY
Every touchpoint brings the customer experience to life and is an opportunity to either strengthen – or dilute – a brand’s image. I view the customer interactions as a collective whole, rather than isolated mini-experiences, so that they seamlessly meld together and create the most meaningful experience.
STRATEGY BEGINS WITH LOOKING INWARD
True brand loyalty is driven by impactful, authentic connections with the right consumers. By drawing out the brand’s core beliefs and purpose, we ground the identity in emotional values to set it apart from the competition and resonate with the target audience.
GO BEYOND WHAT IS EXPECTED
In an ever-changing world with unlimited choice, brands need to cut-through more than ever. Our role is to incite new ways of thinking beyond what is expected, using innovation and a consumer-centric approach. We believe in challenging convention while balancing commercial objectives to send more compelling messages and ensure consistent brand delivery.
Testimonials
“Erin has been an invaluable compass for the development of the Safiyaa brand ever since I met her 5 years ago. She brings her profoundly relevant experience, strong insight and intuitive capacity to align brands with their core values and to express their mission clearly to the outside world. Erin achieves this by carefully identifying the correct communication strategies through words, visual assets and all media. ”
— Daniela Karnuts, CEO/Creative Director, Safiyaa
“Erin is extremely dedicated and never fails on understanding a brand’s vision, then driving the desired positioning without compromise.”
— Kim Kollar, Style Director, 3.1 Phillip Lim
“Erin is a vital force in strategic brand building. She was fundamental in helping us achieve our business goals when entering new European markets. She is insightful and committed as a brand partner.”
— Suzanne Walters, European Marketing Director, Club Monaco
“Erin helped us create a roadmap to success when entering new target markets. She understood exactly who we wanted to reach and what we wanted to achieve.”
— Frauke Ryan, Business Developer and Style Manager, Vestiaire Collective