Erin Roberts is a marketing communications director and brand consultant for fashion, luxury, lifestyle and beauty brands. Specialising in strategic brand marketing and profile building, Erin identifies a brand’s core and aligns business objectives with inspiration and clear storytelling. The result is powerful, cohesive messages that elevate and lead the conversation to drive growth and brand recognition.
Through her work with emerging designers, luxury houses and large global brands, Erin has provided invaluable guidance on their development and positioning in order to stand out and stay relevant in a crowded and evolving market. Her experience strategising, developing and implementing marketing communication plans, for both home and new market entry, has given her an in-depth understanding into the worlds of both large and small brands.
Acting as a strategic and intuitive partner, Erin empowers her clients to communicate in the most effective and meaningful way to give depth and extend value beyond their products.
Based in London and originally from New York City, Erin operates internationally.
Services
Brand Strategy & Identity
Marketing & Communications
Partnerships & Collaborations
Promotional Activities & Events (Owned, Retail / Wholesale)
Influencer Marketing
Art Direction & Production
Content Creation
Digital Marketing Strategy
Web Design & Site Re-branding
Media & Advertising Strategies
(Social, Digital, Print)Target Customer Profiles
Competitor Analysis