Erin Roberts is a marketing communications director and brand consultant for fashion, luxury, lifestyle and beauty brands. Specialising in strategic brand marketing and profile building, Erin identifies a brand’s core and aligns business objectives with inspiration and clear storytelling. The result is powerful, cohesive messages that elevate and lead the conversation to drive growth and brand recognition.

Through her work with emerging designers, luxury houses and large global brands, Erin has provided invaluable guidance on their development and positioning in order to stand out and stay relevant in a crowded and evolving market. Her experience strategising, developing and implementing marketing communication plans, for both home and new market entry, has given her an in-depth understanding into the worlds of both large and small brands. 

Acting as a strategic and intuitive partner, Erin empowers her clients to communicate in the most effective and meaningful way to give depth and extend value beyond their products.

Based in London and originally from New York City, Erin operates internationally.

DSC_3882-Erin Roberts for BoF - Photo Credit Heather Chuter.jpg

Services

  • Brand Strategy & Identity 

  • Marketing & Communications 

  • Partnerships & Collaborations

  • Promotional Activities & Events (Owned, Retail / Wholesale)

  • Influencer Marketing

  • Art Direction & Production

  • Content Creation

  • Digital Marketing Strategy

  • Web Design & Site Re-branding

  • Media & Advertising Strategies
    (Social, Digital, Print) 

  • Target Customer Profiles 

  • Competitor Analysis